Modern consumers crave a seamless shopping experience. They enjoy personalised, branded moments at every touch point.
To meet growing consumer expectations, brands must offer a truly transformative retail experience - a new way of expressing convenience and building loyalty through brand-led omnichannel experiences.
Chuck Cantrell, Head of Omnichannel and Strategic Commerce Consulting at LiveArea and Rob Shaw, SVP Sales and Managing Director for EMEA at Fluent Commerce, explain how to optimise your selling journey to enhance customer experience whilst reducing your business costs.
What a fully defined omnichannel experience gives your customers
5 steps to implement omnichannel, in a cost-effective way
How to use technology to give your brand a competitive advantage
What you will learn.
Examples of how brands are implementing omnichannel
Chuck Cantrell | Head of Omnichannel and Strategic Commerce Consulting, LiveArea
Chuck Cantrell, Head of Omnichannel and Strategic Commerce Consulting at LiveArea, has over 27 years’ experience in creating innovative business and marketing strategies. Chuck’s strategy team delivers business, marketing, and product strategies to support revenue growth for LiveArea’s retail and consumer product clients. Chuck specialises in omnichannel-focused strategies that enable business operations, commerce, and marketing. This includes analysis, roadmaps, and technology solutions that engage customers and support growth in extremely competitive markets.
Rob Shaw | SVP Sales and Managing Director for EMEA,
As SVP Sales and Managing Director for Fluent Commerce in Europe, Middle East and Africa (EMEA), Rob is responsible for business and operational management, as well as the regional go-to-market strategy. Rob brings over 20 years’ experience in technology sales, including almost over a decade in fast growing, consumer facing, eCommerce and Customer Experience applications. Before joining Fluent Commerce he was the Vice President Sales, EMEA at Amplience where he successfully transitioned the business to focus on Tier 1, multinational retailers. Prior to that, Rob was the Global Vice President, General Business at SAP Hybris.
LiveArea is a global commerce services provider that blends innovative strategy, creative design, and industry-leading technology to bring digital commerce to life. We work with brands people love and we fuel that passion by creating signature customer experiences. We empower brands to sell more and connect with customers on a deeper level.
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