Digitally native brands have altered consumer expectations through design, marketing, and distribution of consumer packaged goods. These direct-to-consumer (DTC) brands are slowly but surely eroding...
FastTrack is LiveArea’s take on essential B2B commerce. In project after project, we have learned the common pain points our clients face, and the large and small design decisions that make up an effective, usable commerce site.
Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
LiveArea announced its launch of FastTrack Commerce by LiveArea, a proprietary, rapid-deploy B2B solution that delivers technology and services for fast, cost-effective implementation of SAP Commerce Cloud.
Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?